Easy Steps to Grow Your Global Business with Shopify Markets

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In today’s digital era, selling is no longer limited to local markets. Many well established brands in their home countries are now turning to international markets to expand their reach and increase revenue. Here’s a complete guide to growing your global business with Shopify.

If you’re one of the Shopify users, you probably already know that Shopify has introduced a comprehensive solution to simplify global expansion through Shopify Markets and Shopify Markets Pro.

This article will explain how to set up your Shopify store to target international markets, manage import taxes, set pricing for each region, and choose suitable payment methods all without needing to subscribe to Shopify Plus, which costs up to $2,000 per month.

Shopify Markets is a built-in Shopify feature that allows you to easily sell products in multiple countries. This feature is available for free to all users on a paid Shopify plan, while the advanced version, Markets Pro, offers additional options at a certain cost.

With Shopify Markets, you can :

• Create new markets based on country or region.
• Set local languages and domains.
• Define pricing and currency per country.
• Manage import duties and taxes.
• Adjust payment methods according to the market.

To access it, simply go to Settings > Markets in your Shopify dashboard, and you’ll find all the options to add and manage your international markets.

Adding a new market is very easy. You just need to click the Add Market button, then select your target country, such as Canada or Europe. Once added, you can customize various settings specifically for that market.

This feature allows you to set specific languages and domains for each market. For example, if a customer is from France, your store can automatically display the French language and a dedicated domain such as fr.yourstore.com.

This approach helps create a more personalized shopping experience and increases conversion rates in each country.

To support multiple languages, Shopify provides an official app called Translate & Adapt. This app allows your store to be automatically translated into two languages for free, so you don’t have to manually translate every page.

If your business targets multiple markets, you can add more languages with a subscription plan. However, for most small and medium-sized stores, two languages are usually enough to reach the main audience.

One of the biggest advantages of Shopify Markets is its ability to manage products and pricing per market. You can exclude certain products from specific countries for example, items that are too heavy and expensive to ship internationally.

Additionally, you can set different prices for each market. Shopify automatically converts currencies, but you can also add an extra margin, such as 5%, to cover shipping or additional tax costs from logistics providers.

This feature gives you complete flexibility to adjust pricing strategies based on each country’s conditions without creating separate stores.

One of the biggest challenges in selling globally is handling taxes and import duties. Nothing disappoints customers more than receiving unexpected customs fees after making a purchase.

Shopify Markets offers an option to enable automatic import tax management, allowing you to decide whether the tax will be absorbed by your brand or charged to customers upfront during checkout

To activate this feature, simply go to the Duties and Import Taxes settings. If you’re using the Advanced Shopify plan, this feature can run automatically without requiring any additional apps.

However, if you’re still using the standard plan, you can integrate third-party apps for an additional cost.

Shopify Analytics automatically displays all sales from different markets in one centralized report. Transaction values are converted into your store’s primary currency, allowing you to easily track business performance without worrying about exchange rate confusion.

If you want to analyze the performance of a specific market, you can open detailed reports per country. These reports show metrics such as conversion rates, total sales, and best-selling products in each market valuable insights to help you understand trends and customer preferences across regions.

Additionally, Shopify allows you to add or remove international payment methods such as PayPal, Stripe, and global credit cards. This ensures that customers in every country can complete transactions using the payment options most convenient for them.

While the standard Markets feature is already powerful and comprehensive, Shopify also offers Markets Pro for businesses that require greater control and scalability.

Here are some key differences :

• Markets (Free) : Provides basic settings for languages, pricing, taxes, and international shipping.
• Markets Pro (Paid) : Offers more currencies, local payment methods, fraud and chargeback protection, and safeguards against currency fluctuations.

For example, if a customer requests a refund within 30 days, Shopify Markets Pro will return the funds using the same exchange rate as the original transaction a helpful feature for stores with high transaction volumes.

Shopify Plus offers full control, especially if your business operates warehouses in multiple countries and requires separate fulfillment systems. However, for most small and medium sized businesses just starting to sell globally, Shopify Markets is more than enough.

Once your brand’s annual revenue surpasses one million dollars, that’s when you can consider upgrading to Markets Pro or Shopify Plus to further optimize shipping, inventory distribution, and multi region store management.

Shopify Markets opens up tremendous opportunities for online business owners to easily sell products globally. This feature helps you tailor the shopping experience for international customers from language and pricing to taxes and payment methods.

With the right setup, you can expand your business reach to multiple countries and significantly boost sales. So, if you’re ready to take your brand to the international level, now is the perfect time to start optimizing your store with Shopify Markets.

But what if you don’t yet have a Shopify store? Don’t worry Shopify Developer Indonesia can help you build a professional Shopify store, enabling your business to go international and attract global traffic.

That concludes Mangcoding’s article on Easy Steps to Grow a Global Business with Shopify Markets. We hope this article provides useful insights and new knowledge for you. If you have constructive feedback or suggestions, feel free to leave a comment or reach out via email or Mangcoding’s social media.