Complete Guide to Creating an Email Marketing Funnel for Your Shopify Store

Email marketing funnels in an effective marketing strategy are the key to increasing sales and building a loyal customer base

This method is still considered highly effective. With the right approach, email marketing not only helps attract new customers but also encourages existing customers to return and shop again.

This article will discuss practical steps to build an email marketing funnel for your Shopify store, starting from the basics to advanced strategies using Omnisend, one of the best email marketing platforms that can be easily integrated with Shopify.

Email marketing is a direct way to communicate with customers. Through email marketing, you can do several things, including :

• Share special offers and discounts.
• Announce new product launches.
• Showcase your existing product catalog.
• Send recovery emails when customers abandon their shopping cart without completing the purchase.
• Send post-purchase emails to encourage customers to shop again.

All of this can be done automatically at low cost, or even for free, making it a very effective strategy to increase sales.

Before you can send emails, you first need to collect a list of customer email addresses. The most popular way is by creating a pop-up on your Shopify website.

This pop-up can offer incentives, such as a discount on the first order. An interesting story comes from one seller who shared how their very first sale happened thanks to a pop-up.

A visitor enters their email address to get a discount, then a few days later receives a promotional email and eventually purchases a product.

This means that a simple pop-up can be a very powerful starting point in an email marketing funnel.

Pop-up Variations

• Standard Pop-up : Offers an instant discount for the first purchase.
• Wheel of Fortune : A gamification feature in the form of a spin wheel with discount prizes. Visitors feel more engaged because of the game element.

In addition, pop-up timing is also very important. Do not display it too early, as it may be disruptive. It’s better to let visitors explore the site first, for example after 40 seconds, after viewing two pages, or when they are about to exit the site.

When creating a pop-up form, make sure you add a first name field. This is useful for email personalization, such as greeting customers by their name.

Simple personalization like this has been proven to increase engagement and build a closer connection with customers.

After a visitor subscribes via the pop-up, the next step is to set up a welcome workflow or a series of welcome emails.

Typically, the first email is sent one minute after the customer signs up. Its content can include a welcome message and the discount code promised in the pop-up. To ensure the email gets opened, craft an attractive subject line. If the subject line isn’t appealing, customers are unlikely to open the email.

Within the email, you can also add automated product recommendations, showcase popular collections, or simply introduce your brand. Make sure the email design reflects your brand identity, including colors, fonts, and product images.

One of the biggest challenges in e-commerce is abandoned shopping carts. Many customers add products to their cart but decide not to purchase, usually due to shipping costs or other reasons.

To address this, you can set up an abandoned cart workflow. For example :

• The first email is sent 1 hour after the cart is abandoned.
• The second email is sent 11 hours later as a reminder.
• The final email is sent 12 hours afterward with an additional discount offer as a last attempt.

With this strategy, the chances of turning abandoned carts into completed transactions will increase significantly.

In addition to automation, you also need to create email campaigns to drive traffic to your store. This step is crucial because it helps increase visits to your store. For example :

• Sending newsletters about new collections.
• Creating holiday-specific discount campaigns.
• Sending personalized emails to certain customers.

This is where customer segmentation becomes very important. You can create and group segments based on :

• Customer birthdays.
• Geographic location.
• Customer value (e.g., frequent shoppers or those who make large purchases).

With segmentation, the emails you send will be more relevant and are more likely to generate sales.

Besides email, Omnisend also provides SMS marketing, push notifications, and even product reviews that you can add to your store. These reviews are extremely valuable as they help build trust and increase conversions.

For beginners, Omnisend’s free plan is more than enough. You’ll get :

• 500 emails per month.
• $1 SMS credit.
• 50 product reviews.

However, if you want to scale up, there are paid plans starting from $16 per month up to $59 per month with additional features such as unlimited emails, larger SMS volumes, and advanced analytics.

An email marketing funnel is a must-have strategy for every Shopify store owner. By collecting emails through pop-ups, setting up automation such as welcome emails and abandoned cart workflows, and creating targeted campaigns, you can significantly boost your sales.

The key lies in consistency and relevance. Don’t just send promotional emails also use the opportunity to build relationships with your customers through valuable content, personalized offers, and enjoyable shopping experiences.

With tools like Omnisend, which integrates seamlessly with Shopify, all of this can be done easily, even by beginners. So, if you want to increase your online store sales, start building your email marketing funnel today.

That’s the article Mangcoding wanted to share. Hopefully, this article will be useful and provide new insights for you. If you have constructive feedback or suggestions, please feel free to leave a comment or send them via Mangcoding’s email and social media.